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Become a Seller

A new natural topsoil that appeals to the premium Customer.  

With The Real Soil Company it is possible for you to offer something different; something which will drive up the average basket spend at the point of sale whilst arming consumers with a product they can really trust in. 

We’ve invested significantly in building a real standout brand, which draws the eye from across the sales floor and clearly outlines the products USPs, such as ‘organic’ and ‘peat-free’ thanks to the unique visual brandingwhich is unlike other growing media brands on the market today. 

Your best Customers are looking to buy high quality soil products. Products that not only produce great results but are eco-friendly. These premium customers – especially those interested in climate change, the environment and their food – visit your centre for your expertise, ideas and inspiration. SuperSoil will help you attract these high-value customers and help position you differently from your competition. 

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Key Features 

SuperSoil is a 100% enhanced topsoil, created using ethically sourced natural components. This means that: 

  • Plants grow better and establish quicker. 
  • Plants are more resilient to pests and disease. 
  • Edible crops are nutritionally enhanced, healthier and provide better yield. 
  • Organic with high consistency and resilience. 
  • Developed, tested and proven by the latest in soil research. 
  • Perfect for customers with a social conscience (CSR friendly). 

Stocking SuperSoil in your garden centre makes sound financial sense: 

Sales Confidence
SuperSoil is already selling well with 10+ tonne orders placed? 

What Consumers Want
Market data suggests that premium customers are looking for ethically sourced organic topsoil. Your garden centre will be ‘on trend’ and reflect current Customers concerns regarding e.g. climate change, pesticides and soil erosion. 

Attractive packaging and branding
SuperSoil has a fresh and contemporary branding and design that attract the attention of Customers. 

Happy Customers
SuperSoil produces great results for your Customer AND gives a great first impressions on opening. Your Customers will be happy to tell their friends and thereby helping your brand perception. 

Complement Existing Ranges
While a new product, SuperSoil easily sits within any of your other organic ranges. There are no major changes to your existing sales processes. SuperSoil also provides excellent up-sell and cross-sells opportunities. 

A Reliable Supply
Boughton offer guaranteed support and reliability of supply. This means you will never have to worry about stocks running low. Volume amounts can also be tailored to your precise needs. 

Exclusivity 

SuperSoil will only be stocked in a limited number of high-quality garden centres. Those that choose to stock this topsoil will have an exclusive product that may not be available to your competition locally – thereby positioning you differently and helping to drive footfall. 

 

 

Product Specification 

SuperSoil is a 100% natural topsoil, enhanced with a 100% natural and organic single-source plant derived amendment, which meets higher environmental, physical and nutritional standards than is currently specified in BS3882. 

We choose the finest natural topsoils as the main ingredient in SuperSoil. Each batch is analysed in detail by our soil scientists and then precisely blended, in accordance with our stringent formula, to ensure optimum characteristics and performance. 

Check out our Soil Science area to learn about the proven properties and qualities of our SuperSoil. 

 

Soil Biology

Soil biology plays a vital role in defining fundamental soil characteristics. The decomposition of organic matter by soil organisms has a major influence on soil fertility, plant growth, soil structure, and carbon storage. 

Phosphorus (P)

Required by plants for respiration and growth. 

Phosphorus contributes to the structural strength & quality of healthy plants, encouraging the growth of roots. Phosphorous is needed for the transformation of energy from the sun into functioning compounds. 

Potassium (K)

 Essential for respiration and photosynthesis. 

Potassium is vital in processes that contribute to growth and development of the plant. Without Potassium the growth of plants is stunted. 

Magnesium (Mg)

Needed for photosynthesis, and therefore required to keep grass green! 

Organic Matter 

Improves the structure of the soil, water retention and drought tolerance. 

The Next Steps

To learn more about The Real Soil Company or SuperSoil and how it can help your business grow, please contact Simon Hedley for a no obligation chat on: 01536 510517

Or fill out the form: