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Welcome to our new Business Development Manager, James Romaine

Date: Thursday, 25th Nov 2021 | Category: General

Following the successful launch of The Real Soil Company and its benchmark-setting SuperSoil organic topsoil, the company has recently appointed James Romaine as the company’s first Business Development Manager.

Despite having only launched to the garden retail sector in early 2021, The Real Soil Company has carved out a niche for itself within this thriving retail space. The success of the brand lies in the supreme quality of its SuperSoil product, which has helped to plug a gap at the top end of the market, whilst also directly responding to consumer demand for more environmentally conscious products. The appointment of James will look to further develop this growth opportunity and will provide garden centres with a dedicated direct contact for their ongoing SuperSoil needs.

Talking about his new role James Romaine said: “I’m really excited and enthusiastic to be part of The Real Soil Company’s ongoing journey. It’s a strong brand with great potential, and more importantly, is eco-friendly which we know is of the utmost importance to both retailers and consumers. I’m looking forward to getting on the road to meet with new and existing customers, and to be able to demonstrate to them the SuperSoil difference.”

Before joining The Real Soil Company James accumulated over 30 years’ experience within the horticultural industry including previous roles within Vitax, VapoGro Substrates, and at The Real Soil Company’s parent company, Boughton Loam, as a sales representative.

About SuperSoil from The Real Soil Company

The success of SuperSoil from The Real Soil Company is two-fold. Firstly, the organic topsoil – aimed at the premium garden centre customer – has been specially enhanced using ethically sourced, 100% traceable natural components to create a new chapter for topsoil quality and customer loyalty, plugging the gap at the higher end of the market where products have, until now, lacked real substance and quality.

SuperSoil’s natural components – which go above and beyond the BS3882 standard for compliance and reliability – are added to enrich and enhance the soil provide quicker plant establishment, better resilience against pests and disease, whilst also enabling edible crops to benefit from nutritional enhancement and a higher crop yield. Additionally, the enhanced soil also offers better water retention and release for optimum plant growth, whilst also providing a more balanced and workable material for gardeners.

Secondly, The Real Soil Company has specifically set out to create a standout brand; one that competes within a highly saturated marketplace. Featuring bright colours and hand drawn illustrations, SuperSoil’s packaging is informative, friendly and inspirational, helping to draw the consumers eye and assisting them in making better, more educated purchasing decisions at the point of sale.

The Real Soil Company’s new Business Development Manager, James Romaine can be contacted via or by calling 07825 070579.

(Left – Simon Hedley, MD. Right – James Romaine, Business Development Manager)